Hi Alan, with regards to size of market, this is over $30b industry, which has seen an increase in use by numbers (people taking flights), to number of hours flying, over the past 3 years of over 10% gain per year.

Not only does VolAir help tap into that market, but also aims to make it more accessible. We can do this by using technology to minimise wasted flights that are empty, and utilising the seats available. You can already fly from London to Geneva, occupying just one seat for 500 GBP, which isn't far off a business class commercial flight cost. With the fact you can redeem VOL directly against the flight costs means possibility to drastically reduce costs. Our main aim is to make this more accessible.
After that comes things you'd expect, such as hotels, car rentals etc. through our partners, too. Yes, aimed more high end, but equally to make this available to the businessmen/women, who currently can't utilise this market due to price points.