the best move of course by having knowledge in crypto. This will help, and also being a lot in addressing the capital that exists in unexpected crypto. the hold is the best thing to do in this kind of crypto conditions and it is the right step of selling on the go in a loss.
I agree, this is still early stage, a lot of people have maybe heard the name bitcoin but never once used it for some kind of payment, let alone for trading or investing in coins or even ICOs.