Hey Calula! You probably mean that reviews will be tailored to users? We will use recommendation engines and machine learning to recommend the best products and reviews relevant to you. But, more then that, Review.Network will allow you to filter reviews by demographics of the authors. This is extremely useful in a bunch of situations, like if you're traveling somewhere, and you want to filter what locals say about a certain restaurant, or if you're looking for a good time on a night out, and want to know what people close to your age say the best places are. Reviews from people sharing the same interests, age, etc. are much more relevant to you, because you're much more likely to share similar opinions. This way you get the best possible recommendations, just for you