Guys, how do you think, is a ready-made product important for ICO project?
In my opinion, it is, because it can show investors that the team is ready to bring huge results and has future plans.
As an example - KickCity, event platform where each user is rewarded for event promotion. You can try it today. More information you can find here
https://medium.com/@kickcity_io/kickcity-public-beta-5aa66fafc5c7In my opinion working product is not mandatory because they're all big amount of great impressive projects which are just not developing any products, but I would also say that product which is developing and you can see it, will give you an assurance about the project.
I think product and platform is a factor for project effectiveness but even those ready and working product still not a guarantee to tell that an ICO is good and effective because I have tried experienced some of that working product but still not a profitable one. I believe that what matters most is the product and platform that's always come to reality for every people to use on it and the sincerity of the team working on that project.