Just a lot of people still basically did not hear anything about the crypto currency. If awareness increases, it will appear more reliable.
Awareness is the first step that we need to do though the market crashes, we haven't spread the word about crypto's worldwide. Why awareness? when people are aware of bitcoin it will get their attention and curiosity on how its making noise in the planet today. And this is also the step for the adoption, once adoption increases we know what's coming.
This market is really heartbreaking long bear market all together we should wait for some more days for growth until then it is better to hold
It's not heartbreaking, don't watch it from time to time so you won't feel disappointed.