A great marketing strategy and forward thinking would be to try and unify all DEX's together in the fight for privacy and escape of centralization. It's actually the perfect angle to market NVO when you think about it because it is a DEX itself!
NVO isn't a dex, its a buggy wallet and delusional CEO who cant count past 10 unless he takes his shoes off, its a joke. No one in their right mind would want associated with the NVO brand or Ton for that matter.