This number doesn't really have that much significance. Obviously every bitcoin user is going to rush and make an order the first day to test out the system (or inflate the numbers). But what does it say about sales over a whole year? Or how many new users it'll attract?
Oh ye of little faith!
It's simply a question of jumping in and supporting the initiative.
We're only at 10 Jan 2014 - not even one full business week out of the holidays. The business world is like a vast unexplored playground for Bitcoin - almost inconceivably large and diverse compared to where we are at this moment. The US government is giving its stamp of approval for Bitcoin to run out and play right now! With all the start ups kicking off and anyone who wants to jump in and start a Bitcoin business able to do so without the restrictions they would have to navigate if the software wasn't open-source, things are poised to go very viral...