Some major events as seen by China.
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It turns out that there is also advertising for gold and silver in China, too. The big difference here is that it is China's government which is advertising the opportunities in gold and silver and it is urging the Chinese people to buy gold and silver.
An article from mining web-site, Mineweb quotes a program which appears on China's largest (state-owned) television company, promoting bullion-buying in general, but stressing that silver is currently the best value for investors (no surprise to regular readers):
https://seekingalpha.com/articleChina has $2 Trillion to $5 Trillion for Gold ?? Chinese government told/encourages its citizens to buy gold and silver in 2012.
I think many Chinese support that idea because of the reality that despite cryptocurrencies have been an upcoming trend, gold and silver are still more reliable and, in terms of value, still holds that virtually unchanging amount, and so, if you plan to keep it as an asset long term, even after holding it for a while, it will still hold the same value that could be used at any point in time once it is exchange for money. Also, I think it's their strategy to give their local-cryptocurrencies originating from China a jump start to gain a push to rise up.