Some major events as seen by China.
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It turns out that there is also advertising for gold and silver in China, too. The big difference here is that it is China's government which is advertising the opportunities in gold and silver and it is urging the Chinese people to buy gold and silver.
An article from mining web-site, Mineweb quotes a program which appears on China's largest (state-owned) television company, promoting bullion-buying in general, but stressing that silver is currently the best value for investors (no surprise to regular readers):
https://seekingalpha.com/articleChina has $2 Trillion to $5 Trillion for Gold ?? Chinese government told/encourages its citizens to buy gold and silver in 2012.
That's very strange that in 2018 you are talking about some events that happened in China in 2012..
Moreover, the article that you gave as a link is dated early September 2009 - the time when crypto was hardly even heard about.
But yes, it is absolutely normal when a country encourages its citizens to buy precious metals - we all know that the value of any national currency is supported by the gold reserve.