More useless ICO's. This has no chance in competing or acquiring market share in the e-commerce space.

Any company that sees blockchain a threat to their e-commerce business, will do it themselves and with greater efficiency. You'd need hundreds of millions in funding to do this successfully, and even then, i wouldn't trust any ICO doing this that has to rely on BTT forums for crowdfunding their platform.

Pure ignorance and shortsightedness. There's no mention of any specifics, and the single most important question in e-commerce space, customer acquisition cost, in which they spent 1 paragraph explaining. They basically valued the cost of a customer acquisition, to $10 USD. 10 USD is not going to convert an amazon or ebay customer to Buying.com.

"The purpose of these BUY Credits is to enable consumers to try
the Network risk free. It is the Customer Acquisition cost for the Buying.com
network and new Customers will be offered the equivalent of US$10 in BUY
Credits"

The entire whitepaper is very revealing with elementary school grammar and sentence structures; written by an amateur.


My Consensus: A worthless ICO, may bring you a return on an exchange if you short-sell quickly, but do not hold long term. Ask yourself this single question before investing, would you use Buying.com to purchase?