Many ICOs have their token sold at a fixed price vs. the ETH. For example: 1 ETH = 1000 Tokens.
So does it really matter if the prices of ETH/BTC is dropping?
If anything, then buying now you get more Tokens for the $, right?
the market situation is not good, many price tokens fall and are really under, maybe this happens because of the many issues. if you want to buy tokens it's better to buy it in exchange.