thanks, good read.
ING International Survey (sample size: 14,828, source)
66% of Europeans, 57% of Americans and 70% of Australians have heard of cryptocurrency.
25% of Europeans, 21% of Americans and 15% of Australians expect to own cryptocurrency in the future;
9% of Europeans, 8% of Americans and 7% of Australians currently own some cryptocurrency.
Global Blockchain Business Council Survey (sample size: 5,761, source)
6 out of 10 Americans have heard of Bitcoin.
Note: This is more than 2x that of a similar survey conducted in 2013
Bank of Canada Survey (sample size: 1,997, source)
Roughly 2/3 of Canadians have heard of Bitcoin
Less than 3% of Canadians own any Bitcoin
Those damn Canucks always behind the curve!

Or maybe they know how to properly do a survey.
There's no way in hell almost 10% of europeans or americans already hold any Bitcoin. No.Fucking.Way.