Yes we know that the project from the beginning was much appreciating. Their planning was the amazing planning for the future of the blockchain. Their setup and oracle gave a new layer to the management of the advertisement campaigns.
With the oracle in their code they have made a system with which the companies will not need to hire any manager for running their campaigns. This has given a plus point to the companies for saving their budget for the marketing.
Yes a lot of money of them will be saved in this way. Nowadays the managers have a good fees if they will save these money then they will do more advertisement for that money. So the more potential for the project to reach their targets.