I cannot see the real added value of this project. It seems not to bee that disruptive.
"Disruptive" is a cool term for marketing, but in fact rather vague and pointless.
Universa "just" allows businesses to operate faster and more efficiently.
I don't thing you should use word "just" in this case
It's not about just being better, it's about making everything, for example banking clear and fair. Universa is making new blockchain, not another trading coin.