In the Philiipines, we such thing as LoyalCoin (LYL) which is the reward or loyalty system on the blockchain and it's eyeing for worldwide adoption which is really cool instead of just being just nationwide.
I also heard Manny Pacquiao will be launching his own crypto too called "PAC token" and has partnered with Singapore-based Global Crypto Offering Exchange (GCOX), a company which Pacquiao has invested in. They said the main aim of the token is to connect fans with merchandise stores set up by the Filipino boxing star.