Vanig using the AI technology helps them in many areas. They will be able to target specific groups within the platform for the best user experience as well as using advertising to reach the correct people.
Yep, I also think about this area of using AI when somebody talks about using AI in e-commerse. Smart AI functions work nicely in social networks today, and they should work even better in e-commerse (I think Amazon uses it for some time already).