I have encountered quite a number of ICO projects that have "plain", "unclear" and "unprofessional" white papers, so no WhitePapar projects are worth the investment. Here, I need to be clear, the Whitepaper is just one of many factors to consider about a potential ICO project worth investing. A complete and complete whitepaper should include the following: Problems in the current market
Solutions and products offered
Competitive situation and market size
How Token Works and use cases
Timeline of development and launch (RoadMap)
ICO Strategy
Number of tokens issued
How to allocate a token
Token prices
Market Limit (Hardcap and Softcap)
The ICO sale phase
Payments
Token release plan
Preferential token ownership
The development team, consultants, and partners
Legal issues of Token
Project promotion strategy