Over and over, investment during ICO launch has turn to be a waist of money because after the token has been listed on the exchange one will see that its value will has nothing to write home about. And the question that usually come to my mind any time new projects are been announced here in this forum no matter how respected is the bounty campaign manager is that does the project worth my/your money?
In such a market, we need to carefully select the ICO. It is desirable ICO to have at least a demo version of the working product, and no bonuses on the pre-sale. Or a small number of it. This will significantly reduce the risks. Also, it is desirable to have no bounty\aidrops and the presence of a mid-large community, despite this.