Yes it is the advanced form of marketing for the companies who need influencers for their marketing on social media. The companies will pay for their marketing to a number of influencers to get more effective marketing.
Other benefit is that the influencers will also get paid for their engagement they create for the companies which they promote in their posts. Like the comments will also make money from unboxed platform. This is also plus point for the users of unboxed project.
will it be some affiliate commission scenario too?
ex : when a client (advertiser) wanna hired influencer to post their product , instead of using pay-per-post/shout method they can choose to pay a commission for each product that sold thru influencer account.
This is a good scenario if the influencer have a right niche account, a big followers and also good engagement rating.
Seriously, Since amazon-affiliate program really hate when their publisher promote their link in social media, many amazon-affiliate that using social media method like instagram will leave that program if you also add this scenario.