The price is falling right now but it doesn't mean that Bitcon became less popular. People are just scared of those red days and keep on selling.
Many reason's for this downfall of price but once demand increase price does. Yes scared to invest and do panic selling. It could creates more profit when people more hopes and believes in bitcoin.
Some time we are happy to see the bitcoin price fall, because in it we can buy bitcoin easily, and it is chance for us to hold bitcoin and sell it when price will increase. Now bitcoin price down but it is not panic situation, we should hold bitcoin and definitely one day we can earn a lot from it.