I think ONT is trying to put varied industries in one ecosystem. Personally I go for companies that has one niche for FOCUS. Say, ONT will be doing data aggregation aside from DEX , identity verification et al. There's an upcoming ICO that deals and is proven with data aggregation and analytics. Big clients like Adidas and Salavatorre Ferragamo Uniqlo et al. check their roadmap here
https://platform.omnilytics.co/