In terms of price, BTC isn't actually the coin with the highest of value, there's 42 coin which is expensive than BTC. But btc however is much accepted by merchants and more popular than any other coins or tokens which I don't think there is any coin popular than BTC. I have talked to some BTC investor but they didn't know Ether. A chinese in the neighborhood doesn't even have any idea what NEO is.
A chinese that does not know what NEO is may not know what bitcoin is, Cause they mostly demand it there than any other part of the world. It is even considered the chinese bitcoin. I never knew of the higher value coin until you mention it but on the coinmarket cap they are not more than 3 coins; bit20, project-x and 42coin. They have ridiculous market cap, circulating supply and volume trade. They are nothing to mention in the cryp-space, let alone comparing with bitcoin