How does this scam work? At 1st glance the rules are rather tricky...
Scammers buy premined/instamined coins to purchase "power" to upvote articles about their projects and downvote the articles of their competitors.
Right?
The coins that are powered up are used as stake, that stake is used to upvote content or earn money in various ways.
Like curation of content, to make your own content, to run an application, and to have a vote bot.
This is one of the most viable projects for pushing special media forward considering there is no fee's for transactions and it one of the fastest's chains on the market.
Soon the coin will have smt's which are smart media token which will be its version of erc20 tokens and smart contracts.
Next hard fork post:
https://bitcointalk.org/index.php?topic=4871876