It looks like the crowd-sale has been moved back to November, which I thought was the ending date originally.
I think the main reason to this date change is because the market right now isn't in it's best state and it's pushing away investors. Maybe they are waiting for the market to become a bit more attractive so that it aids both the investors and the project development. Just my own thoughts though.
Couldn't agree more mate, the market is volatile at the moment, this seems like a smart decision by the team. It would be a bad time for the business to open the crowd sale now and could halt the future success of the project. Theres ICO's that have failed dramatically in the current market, so you have to ask yourself, as business man/woman, why risk that... Good decision in my eyes.