Do you think Satoshi wanted the market to grow that much? So many different companies, ICO's, different opinions etc...
he/they have wanted a worldwide usage of cryptocurrency in order to oppose the fiat currency.
therefore they may have already thought of this kind of things to happen.
a lot of new coins are coming up trying to beat bitcoin on top.
and it doesn't really bothers me as long as they have one goal in mind.
which is to give financial freedom to its users...
