Why do you think your project is better than Experiencecoin ?
Experience coin was released in 2013 without ICO, it's stable, proven coin with great future.
What can you oppose to him?
Reading their website I see two major differences:
1. Experiencecoin is used only to help you transfer your experience level from one game to another
2. Ultra is a platform for buying and selling games, as well as purchasing in-app bonuses and much more. It also allows a lot of other benefits like being able to play a game at full quality before it has finished downloading, and a whole lot more.
So they are in fact very different offerings!