One of the most powerful drivers of retail growth is lending, and online retail is no exception. Lending in e-commerce has been growing at a pace of 30% a year, boosted by various technologies and brokerage solutions that allow the borrower to immediately get several offers at the same time.

Unlike standard lending models, a credit platform offers a more efficient approach due to a "single window" in which the borrower has access to a number of offers from credit institutions.

However, the main obstacles hampering the development of the online POS lending segment is the high level of fraud, expensive and inconvenient identification procedures and difficulties with evaluating the borrower, which all lead to an increased interest rates on loans.

7Seconds aims to solve these issues, making the global POS lending segment more efficient and bringing down interest rates.