Every entrepreneurs assets are important things, whatever their form. Bitcoin might be a major source of capital, because of the high price. A smart entrepreneur wont hesitate to use his investment assets as long as the calculations and strategies are correct.
of course they will not forget assets in bitcoin, I know the minds of entrepreneurs, they always think ahead and they know that the future of bitcoin will be awesome, so it's important for them to put their money in bitcoin, besides bitcoin world is good for their business, if you have a product you can market it and accept payment with bitcoin, it can expand your market