It is estimated that ad fraud will see businesses lose $19 billion in 2018 - representing 9 percent of the total spending on digital advertising for the year.
See how NOIZ will offer solutions to solve these ad industry problems.
An ad exchange network is combining an artificial intelligence (AI) system with blockchain technology to tackle eye-watering levels of fraud in the industry and stop consumers from being bombarded with irrelevant ads at inappropriate times.
https://cointelegraph.com/news/exchange-using-ai-and-blockchain-to-tackle-ad-industry-s-19-billion-fraud-problem