It's always better to hold. But then again holding can be tricky, you can either loose or win. With the current bear market, even if you sell, it might be worth just a penny.  Thing is if it's a strong project then the coin will survive the bear market and you can get paid when the coin begins to rise again. If not, the coin dumps itself out of the market. Strong coins always make it to bull run, so if it's a strong coin...just hold and wait it out.