The whole business plan is that to learn and earn there need to be Companies searching for employees.
For example Company ABC is searching for Android Developers. Company ABC creates a scholarship for the best Android Course BDG has, you as a person willing to learn Android Developement get the course for free, when you finish the course and finish the last test with a high score you get paid AND Company ABC might ask you to work for them.
To be able to approach companies that will fund courses and search for employees you need to first have a userbase and content.