As long as companies will succeed in reducing their marketing costs using crowd-marketing this trend will continue, and will probably seep into other products and industries.
In any case, we (carats.io) have written a whole article about this phenomenon and why we chose not to have a bounty program.
You can read about it here >https://www.carats.io/why-doesnt-carats-io-have-a-bounty-program/Please feel free to join our telegram for more info :
https://t.me/caratsioWell Carats.io has a solid point but the question is if Carats token has backed with real diamonds that store in her safe vaults. ( according to the article they wrote ) Why they still running and ICO instead of selling those so called diamonds store in there safe vaults. to developed and run there start up company sounds odd! what ever the real reasons why Carats don't run a Bounty Campaign it has a sole discretion on it.