Still the crypto market is very new to the world and investing in a cryptocurrency is new to any investor and unlike other investing options people are not confidence enough to use large amount of money to a market that was introduces recently. But even in those situations we can see real investors who are willing to invest huge amounts by taking the risk and that is the main reason most new ICO projects are continuing without any financial problems thanks to there contribution so yes many are cowards and there are non cowards too