The limited supply and the distribution process leads to the analogy of gold. It's not hard to also see the similarity of something that was once a universally used as currency also being considered an asset and therefore an investment. While I don't disagree with what you say I think it is inevitable and unavoidable that many people will view Bitcoin as digital gold and an investment.
I agree with that people used to relate Bitcoin with gold simply because it has the same approach regarding to the supply of Bitcoin that we have, gold is the same with Bitcoin very limited in nature and we can eradicate the idea of investing to this platform since the more you hoard number of Bitcoins the higher the possibility that you may have a better amount of profit we should not forget that thing tho