The public pre-sale of premium vehicles will last for 2 months, or until they are all sold out, whichever comes first.  Following that there will be the sale of midgrade and later regular grade vehicles.


The War Riders pre-sale is not an ICO so it is not really like that, the prices of all vehicles are set in the contract and slowly rise as supplies dwindle.  That being said, last I checked an SUV was 0.0337 Eth, so technically that would be the minimum.