Now they don't list it but you know the value dropped. Because the whole market dropped. You are just fooling the investors imho if they can't trade at their own will.
Liquidity will come.. when they release a product and marketing ramps up. But now it's something scary because the market is down... you will have to deal with that even if you list your project, that's the market at this point.
They didn't think about that before setting the roadmap? They should have I guess...