IT does matter I guess.
Because if they change the context to 4ex: "here another ambitious ICO which suffers from BTC/NEO loss" it would not bring the max possible positive attention as wanted.
... ofc they pretty sure will Not produce a hole episode on nonsense, but as far as I know:  U never know what the Media thinks is best for them!" so my fingers are crossed in hope of a well researched and understandable easy Episode on: "How 2 become an effect