By making cryptocurrency and virtual gift cards easily interchangeable, we make it simple for users to instantly access products and services. This also enables retailers to accept more payments from more people with no added effort on their end. By the end of our token sale, you as a consumer will be able to buy a gift voucher (let’s say Sainsbury’s for instance) while waiting in the queue and by the time you’ve reached the register you could have a scannable code waiting for the cashier on your phone.

The best way to reduce transactional friction is to avoid it, sometimes a complex solution is not the best one. Instead of worrying about adding more moving parts, through Zeex both parties reduce the number of steps in the payment process and improve their experience. We are solving the crypto industry’s biggest problem — liquidity. With Zeex, you can quickly and easily convert your crypto to products, with no fiat and no fees. That actually is the bottom line.