Believe me.  Its interesting.  Its just too difficult to grasp.  You think Bitcoin is hard?  Try getting a grip on Ripple.  Or rather .... try getting grandma to get a grip on Ripple.  If I am understanding it correctly, whereas Bitcoin can send bitcoin anywhere in the world, instantly, free of charge .... Ripple can send *any currency* anywhere in the world, free of charge - and convert from any currency to any other currency in the process, free of charge (or for the cost of an XRP, which is 2 cents right now).  Ripple can also do conversions between Bitcoin and all alt coins.  So one might say that Ripple is Bitcoin on a mega dose of steroids.  But grasping and using the system is currently too difficult for the average person. 

And I believe Ripple markets itself as ultimately being the invisible backbone to the banking system.   I don't believe its intended to be B2C but B2B and as such, you aren't going to see "Joes coffee shop now accepting Ripple".  The question is whether the Ripple people are going to pour the millions of dollars necessary into (1) simplifying the system and (2) selling it to the world economy.   Because believe me, what it does, is new, interesting, and extremely needed.