I do not understand much, but in my opinion, something new is better than the old one. The world of cryptocurrency too, the new will succeed and develop more than the past. I think chess token is better than chess.
That isn't always the case. The 1337 Coin rebranded to Elite, went from 1337% to 1.337% and the value tanked. I still hold a lot so am not dissing it

They are developing a Minecraft use for it.
I like oldschool staking tokens myself, and not into changing into masternodes for most coins these days.
If we think positively then the markets will respond no? ZES token, ChessCash token, they are utility tokens. Chess coin is being treated like a Gold standard and not being traded as a functional currency. No this is fine right until the the Market Cap and price goes to zero. We can't let that happen. So the ZES token seems like the smart play assuming nobody creates a way to make chess coin an essential part of the chess community and develops a sales funnel to get those members of the chess community to fill their boots with chess coin.
Hasn't ZES token been approved by the Foundation, get this moving already, please.
ChessCash is trading in two exchanges and Grandmasters have this in the MEW, with two Dapps built for the specific purpose of using ChessCash. We have a faucet and an internal exchange so the token can be used by chess players to do microtransaction offchain. This is already happening.
We run Lichess tournaments with ChessCash prizes, we have a chess shop that sells products in ChessCash.
Perhaps the way to make a currency gain wider adoption is to build things that use it. Just a thought.