In my opinion, this project is out to join a tough competition in the current cryptocurrency market having thousands of similar coins already.Using Ronaldinho to promote this is a great idea but the question is how better is this coin than any other coin made for soccer lovers?
This tokenization in the future will be a lot of similar projects, and all of them will enjoy. Since each project has its own fans. But it all depends on the functionality of the platform, the more opportunities the platform will give, the more users will be.