Of course, this business is going to penetrate into big financial sector and bring service to people in an easy way using blockchain technology, it will bring more people in contact with cryptocurrency.
Hopefully there will also be more ways peoppe can easily spend their crypto in useful ways - like utility bills and stuff that really goes into everyday costs.
Only something like that can bring more people into crypto. Cor now, crypto is still a hassle for regular folks and that's what's turning the off.