The Sholoms still have a lot of tokens to dump on the market. Thats why they still act like something big is coming.

They invest now very little to make this project looking healthy, try to push the prive and to dump later their own stack.

Thats why the announce now little games.

Easy thing: Go to indie developers and promise them a good synergie effect (so they think more people buy their games because of that token)
Cost nothing. List them in your fake eco-system/whitepaper and act like: Look, we do great, pump the price.

Basically try with the lowest effort to get the biggest return.