Why does Zeex have its own token? Why not just use Ether or Bitcoin?Whats the benefit of that,wouldnt be easier to just use eth/btc?
Zeex is not only about gift cards

Zeex has a lot of other things that are not being mentioned much.
This is correct, Gift-card to crypto functionality will also be available. Imagine receiving a gift-card you don't have any use for? You will be able to convert it to the cryptocurrency of your choice! This is planned for Q4 of 2018, check out our roadmap here
https://www.zeex.me/#roadmap