I find it so brave people investing in ICO especially nowadays failed ICOs are just normal occurrence and scam ICOs are so damn rampant. I rather do bounty for them than investing my hard earn money and effort without assurance my investment would succeed but thats only my own opinion. Again it takes courage to invest in ICO and I salute people investing in that.
Would you invest in an ICO if you know they project already received funds and it's backed by trusted companies (off course with the proper evidence)?
If you believe that your project can solve your consumer's problem then your project needs nothing but a good ad campaign.
I think there is more needed then just an ad campaign.
In the crypto world you still need to build a community, a strong active community can do more then just an ad campaign.