maybe care before buy this, ledger and trezor are old, and you can use it, it's serious, i don't see any advantage of this new hardware wallet, it's risky. It's my opinion, you can still try to get one but care 
Ah yes, trust is a serious issue and everyone should be careful where they choose to secure their hard earned money(coins).
I've been doing some background research on the maker of this device (IoTrust). They are based in the silicon valley of South Korea and the members are apparently very famous in the country as leading security experts trusted by Telecommunication giants and Financial institutions.
I am also in the IT industry and know by first hand how difficult it is to earn trust especially from Telcos and Financial institutions to do business with them. For me, this is a big confidence gainer in their product, a "security product made by security experts".