people will invest their money without doing research first since they don't want to lose that opportunity, this hype market is used by some projects to catch the Investors to buy their scam token. I think as an investor we must be aware of that situation and not take rash actions, make your own research before investing in a coin or project. I can't believe there is a service for creating a coin less than $100.
They are rushing the ico because the are thinking they can try to earn fast bucks from there. Alright and all of these scammers will think about that. But the hype in the bearish trend will be reduced a lot.
Never try to rush any ico before try to do a lot of research about that.