Would you want to accept BBP, BTC or any other cryptocurrency for your goods or services knowing it could drop by 2%,5%,10% or more from the time you accepted the payment until the time you are able to cash out to fiat?
As a merchant, I want an easy solution. If you want to make a play for retail acceptance of BBP, BBPD is not the way. You want BBP listed with a service like Faast. They are a competitor to ShapeShift but supports stablecoin (TrueUSD).
Say I want to sell BiblePay T-shirts where all the profits go to the BiblePay orphan fund. I make a add to cart button on my web site that Faast gives me the code to do. BiblePay (BBP) can be one of many cryptos that is accepted. Faast accepts BiblePay for the t-shirt calculating current market rate (e.g. $0.0007). I pay 28 571 BBP for $20 USD t-shirt w/ free shipping. The BBP is then converted to TrueUSD in real time. Worse case, it is done through an intermediary (BBP -> BTC -> TrueUSD). Either way, I end up with 20 TrueUSD in my wallet.
References:
https://medium.com/faast/which-is-the-best-instant-exchange-faast-vs-shapeshift-io-vs-kyber-network-vs-bancor-6c4a2636821fhttps://medium.com/faast/faast-swap-api-is-now-available-959091bc85ca