Market be more and more manipulative. It isnot so good situation. Investing in few altcoins in which technology you believe it is everything which i recommend to you.
Yeah you need to believe in what you are investing in. I like tachain for several different reasons:
1. The idea is great, going through the whitepaper there are so many intricate features that seem so small but actually add a lot of value. I highly recommend you read it.
2. They can accept lyft drivers this effectively opens up a whole new workforce/market. They might not all want to work with Tachain but it's an option.
3. Experienced team that already work in the advertising and transport industries.
4. Working product/MVP with the iOS app already available on app store.
This is just a few and I could go into a lot more detail but I will let you DYOR.
I think you listed most important bits in deciding whether the project might be worth investing on or not. However in crypto the market is not always bound to all these deciding factors sometimes you have all it takes to be a great project but the market acts differently. What remains is whether the project performs and if the token is a utility token it will hit good numbers eventually.