The market probably won't change as much during only a couple of upcoming weeks, but the plan has solid foundations so the market status shouldn't hinder it is progress too much.
Ya i honestly don't tend to restrict judging projets like this based on the market look at the fiat cost and look at what the project really has potential to grow into and then judge it for yourself thats what i recommend normally, i mean i think that this concept has some legs if they can get the adoption to take off and get some advertisers on the hook.